I was tasked with developing a new brand design for a vape called IMPJAR, which is based on the best-selling disposables made by ELFBAR. Their response was overwhelmingly positive, leading to a collaboration where they now sell their hardware as part of an IMPJAR package.
The primary advantages of IMPJAR are twofold. Firstly, it offers a comparable experience to the top-selling disposables but at a significantly lower price point. Secondly, IMPJAR is much more environmentally friendly due to its recyclable packaging. In contrast, disposables contribute to environmental harm through their plastic casing and the scarcity of lithium batteries they contain.
In collaboration with Grant Louden, we created packaging, 3D animations, exhibition stands, ebay and amazon marketing along with social media advertising and poster graphics. The success of these visual assets has been tremendous, with a rapidly increasing demand for our product.
Overall, IMPJAR's ability to deliver a high-quality vaping experience at an affordable price, combined with its eco-friendly approach, has garnered significant success in the market.